Design goals, in the context of software development and system design, refer to the specific objectives and intentions that guide the creation and development of a product or system. These goals outline the desired outcomes and characteristics that the designers and developers aim to achieve. Design goals can include factors such as usability, performance, scalability, security, reliability, accessibility, maintainability, and user experience. They serve as a roadmap for decision-making throughout the design process, helping to prioritize and shape the various aspects of the system. By defining clear design goals, developers can ensure that the final product aligns with the intended purpose and meets the needs and expectations of its users.